The Air Jordan 20 Basketball Shoes was designed to mark the 20th model of Jordan Shoes and 20th year of Air Jordan shoes as well as Jordan’s legacy on and off the court.
Laser etched lace covers and the brand new I.P.S. technology made up for this somewhat bold marketing.
Air Jordan(s), also known simply as Jordans, are a brand of shoes and athletic apparel produced by Nike originally designed for and endorsed by former professional NBA basketball player Michael Jordan. The Air Jordan line is now sold by the Jordan Brand subsidiary of Nike. Since its first release in 1985, there have been new designs of the shoe released each year, even after Michael Jordan retired from the NBA.
Collectors classify the Air Jordan line by release year and model: Originals (OG), Retros (shoes that have been recreated for sale to the general public), Retro-pluses (Retro +, Air Jordans that are similar to the Original product, with more up-to-date changes), Player Exclusive (PE, Air Jordans that are exclusive to certain athletes in the realm of sports) and Samples. The Jordan Brand also produces a line of Team shoes, separate from the signature line of Air.